SAMHSA Produces New Underage Drinking Prevention PSAs (posted 5/10)

In support of the Surgeon General's Call to Action to communicate to parents about how they can help reduce their child's risk of becoming involved with alcohol, SAMHSA is implementing a new wave of underage drinking prevention public service announcements (PSAs) for print, television, and radio. These PSAs are designed to reduce and delay the onset of underage drinking by increasing communication between parents and youth. The PSAs and other resources for parents and community members can be found at www.underagedrinking.samhsa.gov. The site's main focus is to provide parents with information and tools to help them have open and ongoing conversations with their preteen and teen children about the dangers of underage alcohol use. The site also includes information about "risk factors" that increase children's risk of using alcohol.

In partnership with the NNED, SAMHSA has also developed PSAs focused on the Latino, Chinese, and American Indian/Alaska Native communities. 

Below are some examples of the television spots that were aired throughout the nation:

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