Multicultural PSA Campaigns Win International Innovation Award (posted 7/22)

The Global Accelerator Award™ has been awarded to the Substance Abuse & Mental Health Services Administration (SAMHSA), in collaboration with the Ad Council and the National Network to Eliminate Disparities (NNED), for culturally targeted public service announcements (PSAs) across the United States to “promote recovery from mental health problems within multicultural communities by educating and inspiring young adults to talk openly about issues of mental health.” The PSAs are part of a major multicultural outreach campaign for Hispanic/Latino, American Indian, Chinese American, and African American communities during National Minority Mental Health Awareness Month. Congratulations to SAMHSA, the Ad Council and the NNED Multicultural Steering Committee!

Winners of the Global Accelerator Award are organizations or people who have helped propel into action an idea that holds the promise of dramatically improving patient care and human health throughout the world. The Accelerator Award is based on an Innovation Cell methodology that analyzes which organizations or people have put an idea or strategy into action that has generated significant positive “buzz” or “chatter” on the World Wide Web – notably, on patient-led blogs and social networking sites. The Global Accelerator Award is powered by the Health Strategy Innovation Cell based at Massey College at the University of Toronto. The Innovation Cell specializes in capturing real-time global healthcare intelligence – to understand the needs, wants and preferences of patients and caregivers around the world through their website My Health Innovation. The Cell works to listen to people online and help launch their health ideas into action.

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