Kaiser Family Foundation and Univision Launch HIV/AIDS Campaign (posted 11/4)

On October 15, 2009 Univision Communications Inc. and the Kaiser Family Foundation unveiled the second phase of "SOY..." (I AM...), the groundbreaking Spanish-language media campaign featuring the personal stories of a diverse group of Latinos living with HIV and their loved ones. The new campaign materials will debut on the Univision Network, the Telefutura Network and Galavision in conjunction with National Latino AIDS Awareness Day (NLAAD) on October 15th and continue throughout 2010.  "SOY..." features 14 Latinos in the U.S. and Latin America living with HIV/AIDS who share both a passion for life and a desire to end the spread of the disease. They are musicians, academics, businessmen and housewives -- everyday people who share their experiences living with HIV. Shot in Los Angeles, Miami, New York, Mexico City, San Salvador, Lima, and Buenos Aires, the documentary-style public service ads (PSAs) aim to create a personal connection to HIV/AIDS among the audience and engender the feeling that HIV/AIDS could affect "people like me and those I care about."

Developed by Univision and the Kaiser Family Foundation, "SOY..." includes 28 original public service ads (PSAs) for television and radio and Spanish-language HIV/AIDS information and resources available online through a dedicated website (http://www.univision.com keyword: SIDA) and via a toll-free Spanish-language hotline (1-866-TU-SALUD). The campaign was developed as part of ¡Entérate de VIH y SIDA! (Get the Facts about HIV and AIDS!), a long-standing public information partnership established in 2001 between Univision and the Kaiser Family Foundation to provide culturally relevant Spanish-language information and resources about HIV/AIDS and sexual health. The latest series of campaign spots were conceptualized by Kaiser and Univision, and produced by ONYX.la and WeArePacheco, winners of 7 Lions Awards at the 2009 Cannes Lions International Advertising Festival.

All campaign materials can be viewed by clicking here or by visiting Univision at keyword: SIDA, or on the campaign’s YouTube page: http://www.youtube.com/soycampaign.

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